Community Writing Analysis (Revised)

     Because Social Media is so important to the success of businesses today, I wanted to analyze how it can be used to attract different audiences. At the time of this project being assigned, September 19th, 2023, the 2023 U.S. Open had just finished. Throughout the entirety of the tournament, the official U.S. Open TikTok page was the talk of the sports world due to its incredibly untraditional videos it was posting. With the sport of tennis transitioning to a new generation of champions, I wanted to analyze how this shift in Social Media presence perhaps correlated with this new generation of champions to add a new demographic and type of audience. After submitting this project, my professor provided feedback that I generalized the tennis viewership demographic too much through emphasizing age. Therefore, I edited it to include the transition to less traditional tennis fans, as in less put-together or buttoned-up audiences, as well as younger audiences. This way, I avoided too many generalizations and explained how the TikTok page could attract an even wider demographic of viewers, rather than just younger audiences.